Bobbie Johnson, San Francisco 

Electric cars: Tesla ready to go Deutsch

After opening a shop for its high-end electric cars in London, Tesla Motors is ready to take aim at the difficult German market
  
  

Elon Musk, CEO and chairman of Tesla Motors
Elon Musk, CEO and chairman of Tesla Motors Photograph: Tesla Motors Photograph: Tesla Motors

It's been a rocky year for the nascent American electric car maker Tesla, but the company - headed by Praetorian polymath Elon Musk - plans to extend its reach in Europe by opening a new sales and service centre in Munich later this week. Probably helps that Daimler, the German maker of Mercedes, holds a significant stake in Tesla - but the move also follows on from the firm's London store (it's in Knightsbridge, just a champagne cork's pop away from Harrod's) and the scheduled opening of another spot in Monaco. Two questions: has anyone been to the London location? And while these exclusive locations are perfect for Tesla's sporty Roadster models, will they help push the slightly-lower-down-the-scale Model S?

 

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