Three design students from Hongik University in Seoul, South Korea won the chance to help design the Ferrari of tomorrow after taking first prize in Ferrari's world design contest 2011 in Maranello, Italy
First place: Ferrari Eternity concept by design students Kim Cheon Ju, Ahn Dre and Lee Sahngseok from Hongik University in Seoul Photograph: ReutersSecond place: Xezri by Samir Sadikhov of IED (Istituto Europeo di Design) in TurinPhotograph: Vittorio Zunino Celotto/Getty ImagesThird place: Cavallo Bianco by Henry Cloke and Qi Haitao from the Royal College of Arts, LondonPhotograph: FerrariA display of designs for the competitionPhotograph: Vittorio Zunino Celotto/Getty ImagesA design from the Royal College of Art, LondonPhotograph: Vittorio Zunino Celotto/Getty ImagesThe winner, Eternity (front), with other concept scale models Photograph: ReutersA design from IAAD (Istituto d'Arte Applicata e Design) TurinPhotograph: Vittorio Zunino Celotto/Getty ImagesA design from DSK International Design School, IndiaPhotograph: Vittorio Zunino Celotto/Getty ImagesA design from IED BarcelonaPhotograph: Vittorio Zunino Celotto/Getty ImagesA design from DSK International Design School, IndiaPhotograph: Vittorio Zunino Celotto/Getty ImagesA design from IED TurinPhotograph: Vittorio Zunino Celotto/Getty ImagesChairman of Ferrari SpA Luca Cordero Di Montezemolo attends the contestPhotograph: Vittorio Zunino Celotto/Getty Images